Wednesday, January 14, 2009

Color Me RED

Not like I needed another reason to visit Starbucks but…… I got an email from Starbucks that read something like this:
STARBUCKS (RED) Is Already Saving Lives
Every time you use your Starbucks RED Card to pay for purchases at participating stores between January 3, 2009 and December 31, 2009, we'll contribute5¢ to the Global Fund to help save lives in Africa.And the numbers are really adding up! In just the few weeks that the drinks have been available your purchases have helped generate a contribution to the Global Fund that can provide more than 1.4 million days of antiretroviral therapy for people who need it. This means 3800 people living with HIV could get a year’s worth of medicine, all because of you making a simple choice at your favorite coffee shop. Thank you to everyone who has helped mark this historic launch of our partnership - we couldn’t have done it without you. And keep buying STARBUCKS (PRODUCT) RED to do something good every day. If you haven’t been there already make sure to check out www.starbucks.com/red where you can join the Starbucks community and pledge your commitment to purchasing the (STARBUCKS) RED EXCLUSIVE beverages this holiday season. And once you’re there be sure to join the (RED) team in uploading your favorite photo - capturing you to the power of (RED) too!
So........

I went out and got one!
I feel strongly that we have to work together to solve these problems: AIDS, TB, and Malaria. So, the next time you crave your white chocolate mocha, visit your Starbucks and please consider getting a card, it costs nothing and does so much!

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